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A Podcast That Helps You Learn, Lead, and Grow Through Storytelling

 

LATEST EPISODE

From Pouring Concrete to $15M Online - Matt Stafford’s, Real Founder Story

Matt Stafford of Build Grow Scale shares how he went from pouring concrete to building a $15M ecommerce run—and the real pivots that made it possible. This episode breaks down the mindset, leadership lessons, and data-driven growth moves (speed, analytics, conversions) that help founders scale without the hype.

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ABOUT THE PODCAST

Building a business takes grit - and that's the story we're here to tell. 

The Founders Hustle  dives into the real, raw, and occasionally ridiculous-but-inspiring stories behind small businesses. From kitchen-table startups to “what-was-I-thinking” moments, this podcast pulls back the curtain on the rollercoaster ride of entrepreneurship.

It’s honest, unfiltered, and sometimes hilariously relatable. Hosted by Judy Swafford, a lifelong people-curious soul with an insatiable love for stories (and yes, someone who used to read obituaries just to feel connected), this show is fueled by a deep desire to understand what makes people tick. Whether it was a well-planned launch, a total accident, or a beautiful mess of both, every entrepreneurial backstory deserves to be told… and we’re here for it. 

 

REAL PEOPLE - REAL HUSTLE

Honest conversations about how real people build, grow, and keep going.

 

 

WHAT OUR LISTENERS ARE SAYING

 

"Finally, a show that talks about the real side of building a business."

Steve Hamacher

"I didn’t know I needed this podcast until I hit play. Now I’m hooked."

Carol Hazelgrove

"It’s so refreshing to hear the real stories behind local businesses — not just the wins, but the heart behind them."

Eric Tatro

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