ABOUT THE PODCAST

Building a business is messy and that's exactly why we're talking about it. 

The Founders Hustle is where you'll hear the real, ridiculous, and occasionally ridiculous-but-inspiring stories behind small businesses. From kitchen-table startups to “what-was-I-thinking” moments, this podcast pulls back the curtain on the rollercoaster ride of entrepreneurship.

It’s honest, unfiltered, and sometimes hilariously relatable. Hosted by Judy Swafford, a lifelong people-curious soul with an insatiable love for stories (and yes, someone who used to read obituaries just to feel connected), this show is fueled by a deep desire to understand what makes people tick. Whether it was a well-planned launch, a total accident, or a beautiful mess of both, every entrepreneurial backstory deserves to be told… and we’re here for it.